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HOW TO AVOID GLOSSOPHOBIA! OR “PROFESSIONAL TIPS ON BECOMING A MORE ELOQUENT SPEAKER”

Once a child begins to talk, they are “coached” to be polite, look the questioner in the eyes and speak clearly and loudly. Somehow as we grow older, this most natural of activities can become something that we dread.
Katie Karlovitz, an IABC web-caster and principal of On Speaking Terms, recently provided a wealth of knowledge on preparing yourself for public speaking (large and small groups) and interviews.

1. Know your audience. Ask questions to calibrate your message. Who exactly is out there?

  • How many are there?
  • What generation (age range) are they?
  • What’s the gender ratio?
  • What’s the average educational level?
  • Are they here because they want to be?
  • Her mantra is: It’s not about you; it’s about your message. 

 

2. Be prepared.

The better prepared you are, the better your delivery will be. Don’t fake the preparation or look at your notes for the first time on the way to the event. When you’ve done your homework, you’ll have the power of stage energy.  Without it, stage fright. It’s entirely up to you.

Don’t forget to ask about the room you’ll be presenting in. One of the biggest wild cards for speakers is the room and the audiovisual setup. Leave nothing to chance.  Ask to see photos of it so you know what to expect.

3. Have a secret.

Everyone has something already going for them that they can use to help them when speaking in public. When you know what yours is, you can anchor the heart of your message in that quality. For example, you’re good with facts and see how they fit into the overall picture; you can tell an entertaining story to get your points across; you look and dress well – you are healthy and it shows or you’re confident in your work or subject matter.

4. Men and women communicate differently.

We need to be aware of those differences and communicate accordingly.

5. Write for the spoken word, not the written one. They are similar yet entirely different.

Less is more.

One final note, “Be yourself; everyone else is already taken!” – Oscar Wilde.

Karlovitz slides IABC-NJ – FINAL.

Look for Katie’s soon-to-be published book, Blaze Away; Dynamic Presenting & Speaking Skills for Everyone that details her coaching technique, and is highlighted by client stories of remarkable results.

katie@onspeakingterms.com

Onspeakingterms.com

https://www.linkedin.com/in/karlovitzkatie

@Katie4speaking

On Speaking Terms with Katie Karlovitz

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PRESENT YOURSELF – TIPS AND TRICKS TO BECOMING A MORE ELOQUENT SPEAKER

Join IABC NJ and Katie Karlovitz, founder of “On Speaking Terms” who will be compressing her four week IABC webinar series on Professional Communications Skills into an interactive workshop.

The program covers the basics of live presenting including on-camera technique and podcasting along with styling choices and nutritional support for the speaker.

To help tailor the presentation, please fill out this questionnaire and return to katie@onspeakingterms.com no later than Tuesday, November 3, 2015.

Join the event.

Join IABC today to take advantage of member only rates!

About Katie

At the heart of it all, I love to coach and to encourage people to speak up and be heard. My technique stems from lessons learned as a professional actress, director and narrator. They are classic lessons made contemporary for modern audiences. My upcoming book, Blaze Away; Dynamic Presenting & Speaking Skills for Everyone outlines the technique, highlighted by client stories of remarkable results.

Please join Katie and peek behind the curtain on a sometimes-scary subject.

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SPECIAL STUDENT RATE FOR IABC HERITAGE REGION CONFERENCE

Students can attend the entire session on Sunday October 18 for $20

Hear the latest thinking from communications leaders

If you’re a student interested in a communication-related field, you’re in luck. The IABC Heritage Region Conference, held this year from October 18 – 20 in Baltimore, is offering a special discount for student attendees.
Attending the conference will give you access to communication leaders, thinkers and doers who can challenge, stretch and motivate you to make the most of current and upcoming opportunities in the communications field.

Network with communication professionals from across the region

The conference attracts a diverse group of top-tier professionals in a variety of communications professions. You’ll be able to make meaningful contacts by utilizing the opportunity to network with professionals and connect with peers.

Challenge yourself

The IABC Heritage Regional Conference is a high-level forum designed for communications, public relations and marketing practitioners of all levels. Spur your creativity and generate innovative ideas with some of the leading thinkers and communications leaders in the region. This year’s conference promises great opportunities through keynotes and interactive sessions that will engage your communications muscle, refine your practice, and help you shape your career.

Student discounts apply throughout the conference

Students are encouraged to stay for the full conference, Oct. 18-20, for a discounted fee. The full conference provides students with a wide-array of communication topics to explore alongside communication professionals from around the Midwest and East Coast.

For more information, visit the conference website section on for students. or contact Marie Kilbane Seckers, IABC Heritage Region’s student relations chair.

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GO SET A CALENDAR REMINDER: ANN WYLIE’S WRITING WORKSHOP, SEPT. 21

By Bob Varettoni

Have you read the recently published Go Set a Watchman? One of my favorite writers, Harper Lee (see here), had originally submitted this novel for 
publication in 1957.

Her editor, Tay Hohoff, was enamored by the childhood flashbacks in the novel, and she recognized Ms. Lee’s obvious talent. But Ms. Hohoff also recognized a weak plot, and she encouraged the extensive re-write that eventually became To Kill a Mockingbird.

The two novels offer the same voice, many of the same characters and the same writing style (take that, Truman Capote), but they are vastly different in their appeal and impact.

Every writer needs an editor, and every great writer craves constructive criticism.

That’s why I’m excited our IABC-New Jersey chapter is sponsoring a writing workshop by none other than Ann Wylie on Sept. 21, 2015, on the Fairleigh Dickinson University campus.

Ann, who would no doubt delete the “none other than” in the previous sentence, is the author of more than a dozen learning tools that help people improve their communications skills, including RevUpReadership.com, a toolbox for writers. She also helps communicators find new inspiration. Her bio itself is an interesting read, including the highlight that “Ann’s popular writing workshops take her from Atlanta to Amsterdam, from Boston to Brussels, from Hollywood to Helsinki, and from Portland to Paris.”

And, on Sept. 21, she’ll bring her writing workshop to Madison, N.J.

Sign-up information and details are posted on Eventbrite, and we are offering tickets for this full-day workshop at below-market prices (especially for IABC members). It promises to be a great kickoff to another great season of professional development events sponsored by IABC-New Jersey.

The best part? This is the kind of professional development program that can benefit everyone.

Even the next Harper Lee.


Bob Varettoni is VP-Finance for IABC-New Jersey.

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MERGERS/ACQUISITIONS: STRATEGIC COMMUNICATIONS PLANNING

A proposed marriage, where one partner might be on the fence or even openly hostile to the prospect, can be a lot like a merger or acquisition – a topic explored by a panel during an April 8 professional development program presented by IABC New Jersey. The program, “Mergers and Acquisitions: Strategic Communications Planning,” presented by IABC NJ on April 8, at Fairleigh Dickinson University.

An audience of communications professionals and students from FDU’s corporate communications program were entertained and informed by a panel of three M&A experts, who also engaged in a lively Q&A session following their presentations.

It’s important to remember there’s a difference between a wedding and a marriage, said panel moderator Kristina DiPalo, founder and principal, Elysian Communications LLC. Similarly, a merger or acquisition culminates like a wedding but the culture and relationships involved in the new union must continue to be cultivated, as in a marriage. She identified four stages of a merger or acquisition:

  • Launch Preparation – the 60 days before the countdown.

  • Countdown to Close – the final 30 days before closing.

  • Working as One – the first 60 days following closing.

  • Operating as One Culture – the 60 to 180 days following closing.

“Don’t over-focus on Day 1,” DiPalo said. “Each stage is equally important. Sometimes, companies ease up on the gas too soon after a merger or acquisition. That’s the period to lean in, to communicate more to maintain continuity.”

A merger or acquisition, she continued, “is one of the few times you have the complete attention of senior leaders, so take advantage of the opportunity to strengthen your communications functions. Communicate through a range of media … and experiment with social media. Find as many opportunities to be transparent and build trust.”

Panelist Stacy Quinn, director of internal communications, Black Rock, said it’s essential to give employees the opportunity to be part of the conversation by engaging them in two-way communications through a variety of media, including:

  • An online Q&A site

  • Various events and gatherings

  • “Rounding,” where senior leaders make the rounds by walking through work areas and talking with employees about their concerns and listening to their feedback

  • A candid senior leader blog

“Be sure to provide timely answers,” Quinn said. “And leverage the feedback to improve the transition.”

In addition, she suggested the newly combined organization  think about its employees into distinct audiences and identify the transition’s likely emotional impact on them – from rank-and-file employees who might lose their jobs and their understandable apprehension to longtime employees who, fearing dramatic change, might need help moving on.

Panelist Stuart Katz, president and executive producer, Elm City Communications, offered some key steps on “how to avoid a migraine,” including:

  • Manage expectations related to speed, quality and cost

  • Determine the approval process for communications – and get it in writing

  • Use technology to simplify the process. Wistia, for example, is useful software to garner feedback for a video before its release when preparing, for example, to communicate a merger or acquistion. [more needed here perhaps … such as, a pre-merger video, or a Day One video]

By exercising transparency, Katz said, “Employees will understand the thought and rigor used to drive the transition.”

In summing up her thoughts, DiPalo said, “Ultimately, employees and customers are not only the most affected, they’re the ones who will decide if the merger or acquisition is a success or failure.”

 

Click here to view Kristina DiPalo’s presentation

Click here to view Stacy Quinn’s presentation

Click here to view Stuart Katz’s presentation

 

 

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DISCOVER YOUR INNER PUNDIT: HOW TO BE A THOUGHT LEADER

Are you a “know-it-all”? Have strong opinions? Known as the “resident expert”? These were some of the questions raised during IABC New Jersey’s Feb. 3 professional development program on developing thought leadership’s role in an organization’s communications.

When we think of thought leaders – Martin Luther King, the Dalai Lama, even Taylor Swift – those who impact society may come to mind. These individuals are all thought leaders to some extent, but let’s focus on thought leadership as a business strategy.

There are a lot of definitions out there. People use jargon to declare themselves thought leaders because they wrote a book or have an occasional speaking gig. So, what exactly is a thought leader?

Joel Kurtzman, a Senior Fellow at the non-partisan think tank Milken Institute, created the term “thought leader” and defined it as, the difference between content marketing and thought leadership is that you’re not just trying to further knowledge – you’re trying to further a discussion that leads to action.

Program moderator Jeanine Moss, founder and president of Turning Point Solutions, provided practical advice and a better understanding of how to position yourself or your organization as a thought leader, the impact, importance and benefits. The reasons for doing so are varied and can include:

  • Awareness of expertise – more inquiries about it

  • Higher and faster close rates – better demonstrate your expertise

  • Higher fees – differentiate your expertise

  • Generating revenue from new prospects and existing customers

  • Building reputation/brand as insightful, innovative thinking

  • Talent retention, attraction and development

  • Business growth

David Polinchock, Director of AT&T Big Data team, brought the story to life and introduced the audience to his successful path to becoming a thought leader. He showed how thought leadership is about engagement, interaction, influence and, most importantly, understanding your audience and what’s in it for them (WIIFM).

Todd Grossman, CEO-America of talkwalker, discussed successful thought leaders and how they maintain their prominence. Practical advice included what can and should be measured, and examples of how to get buy-in and support from the C-Suite.

The Q&A portion of the evening covered practical steps towards become a thought leader – doing it right and getting best outcomes; measurement specifics, and the caveat that consistency, collaboration and flexibility are just some points to keep in mind.

Our next event on Social Media Trends and Best Practices will be held March 5 at Rutgers University. Look for your e-invitation.

Resources: http://bloomgroup.com/ –Thought leadership marketing and http://amecorg.com/ –International association for the measurement and evaluation of communications.

You can find our panelists in cyberspace:

Jeanine Moss –@MarvelousIdeas

Todd Grossman –@toddgrossman

David Polinchock – @polinchock; http://blog.polinchock.com

Click here to view Todd Grossman’s presentation

Click here to view Jeanine Moss’s presentation

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