Communicating Creatively: A Foundation for Messaging

November 08, 2017
6:00 PM - 8:00 PM

Fairleigh Dickinson University Monninger Center/Library - The Orangerie
285 Madison Ave
Madison, NJ 07940

IABCNJ Creative Communications event Nov. 2017

We all know the most effective forms of communication – whether internal or external – are communications that are memorable. At IABC New Jersey’s November evening social, learn to blend the art of clear messaging while harnessing your creativity to develop and deliver communications at a new level. 


Led by communications consultant Melissa Katz, this interactive workshop will help us tap into our inner creative messaging genius, as well as provide a message map template and creative thinking exercises you can apply again and again. This session is designed to help communicators at any level better craft original messages that stick, a story that flows and tactics that break through the clutter.

About Our Presenter: Melissa Katz

Melissa Katz has been telling stories all her life and some of them are even true! She began her career more than 25 years ago in broadcast journalism telling other people’s stories. Since that time, she has specialized in healthcare public relations and corporate communications. Currently, she is Owner and Principal of Stony Hill Communications, LLC, an independent healthcare communications practice. www.stonyhillcomms.com.

Melissa spent 14 years in communication leadership positions at the world’s largest healthcare company, Johnson & Johnson. She worked in all three sectors: Pharmaceuticals, Medical Device & Diagnostics and Consumer Healthcare Products.

During her time at J&J, she lived and worked in Antwerp, Belgium for two years conducting PR for all regions outside the U.S.  She speaks exactly three words of Flemish.

While in Washington, DC, Melissa was the spokesperson for the advocacy group NAMI, the Nation’s Voice on Mental Illness and later the American Psychiatric Association. During this time, she wrote a speech for Second Lady, Tipper Gore, a guest speaker at the candlelight vigil she organized at the Lincoln Memorial.

Melissa began her career at Wang Associates Health Communications in New York. While in school she co-anchored her college news station and worked at NBC affiliates in both Boston and Cincinnati (during Jerry Springer’s time at the anchor desk). She has a B.A. from Brandeis University in English and American Literature and minor in Journalism, Dean’s List. 

Melissa gave a TEDTalk on 12.12.12 and another on March 30, 2017. She has performed as an improv comedian both in college and with Comedy Sportz in Washington, DC.

She’s traveled to Muhuru Bay, Kenya in 2013, 2014 and 2017 to teach at the WISER School for Girls www.wisergirls.orgwww.educateagirl.blogspot.com.

Melissa is a native Clevelander and a proud Cavs and Tribe fan, but does not like to talk about the Browns. She lives in Yardley, PA with her husband, three of their four teenage children, one cat and one dog, as far as she knows.

Tickets

$35.00 IABC Member after October 30 (late fee)

$45.00 IABCNJ non-member after October 30 (late fee)

$0.00 Student