Name: Susan Willett
Title: Owner, Quoia Communications
How long working in communications:

1. Describe yourself in seven words or less.
Creative problem-solver, communications expert, and wordsmith

2. What do you like most about what you do for a living?
I love uncovering the challenges that my clients may or may not be aware of, and then providing solutions that exceed expectations.

3. How would you explain what you do to a child?
I help people tell stories.

 4.  How did you choose corporate communications as a career?
 It chose me. I originally began in advertising and marketing. Bringing those external skills to enterprise communication gives me a unique perspective that serves my clients well.

5.  Describe one impactful moment, resource or insight from IABC.
I met my husband at an IABC event.

6.  If you knew then what you know now, what advice would you give your younger self?
Dream. Explore all options. Don’t settle. And believe in yourself.

7.  What was most fun you ever had while getting paid to do it?
Back when I was a student at Cook College, Rutgers University, I took inner-city children on tours of Helyar Woods. Watching the kids get up close and personal with nature, having a front-row seat as they learned to see the world around them: I would have paid for that.

8.  What’s one thing about you that few people know?
I wrote a children’s picture book about a period, as in a punctuation mark. I’m still looking for a publisher. Anyone?

9.  What do you do when you’re not at work?
I am the chief ball thrower, belly rubber, and pillow for my three dogs, and the head servant and lap provider for my four cats. I also write about my multi-species household on my award-winning blog, Life with Dogs and Cats.

10. Ask me about: 
Technology communication: I work at the intersection of communication and technology, helping organizations understand how to use today’s tech and social tools, and how to communicate about them.

Writing, blogging and social media, particularly relating to dogs and cats: I’m a card-carrying member of the Cat Writers’ Association, the Dog Writers Association of America (yes, such groups exist) and am the proud winner of a Nose-to-Nose Award from BlogPaws, which honors excellence in pet blogging.

11.  Find me on:

Website: (and

Twitter: @SusanCWillett and (@WithDogsAndCats)

Instagram: @lifewithdogsandcats

Facebook: Life with Dogs and Cats