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April 2020: Free Webinars for IABC Members

IABC offers free member-only webinars on the latest trends and best practices in communication.

Join the live sessions or 
watch the session recordings at your convenience. 

Upcoming April 2020 webinars include:

How to Improve Results and Value as a Strategic Adviser

Presented by Jim Shaffer

In a recent survey, communication professionals said they believe they’re not perceived as adding value, don’t have enough time to be more strategic and they’re reactive rather than proactive. IABC Fellow Jim Shaffer has taught communication practitioners that it doesn’t have to be that way.

Based on more than 30 years working with business leaders and communication practitioners, Jim will discuss ways to make a positive impact on your business, learn how to improve business results through better managed communication and build a relationship with your leadership based on trust.

He’ll discuss how he taught communication practitioners how to shift from an information distribution business to a results and value business. Communication professionals will learn how to apply the same strategies to become strategic advisers who can make a big impact on their business and generate immense respect from your leadership teams.

Presenter / Jim Shaffer is a business adviser, leadership coach, author, and speaker. As leader of the Jim Shaffer Group, he helps organizations accelerate results through superior strategy execution. He designed and produced the IABC Academy courses, “Managing Communication to Drive Results and Value” and “How to Add Value as a Strategic Adviser.” Some of his clients have included: Hallmark, ConAgra Foods, FedEx, IBM, Marriott, Mayo Clinic, Verizon, Owens Corning, Pfizer and Toyota.

Date: 16 April 2020
Time: 10–11 a.m. PDT / 1–2 p.m. EDT
Free to IABC members

Solution Provider Webinar: The New Normal: Reaching Everyone Working From Home

Presented by Christian Rockwell; Sponsored by Vbrick

Everyone is working from home and needs to stay connected. Now, more than ever, communication professionals are at the forefront of organizations. Employees need to stay connected and messages from leadership must be delivered consistently during the era of the coronavirus.

During this webinar, you’ll learn:

  • How your video conferencing tools like Cisco Webex , Zoom and Microsoft Teams can be used when reaching out to large audiences so that everyone can dial in at the same time.
  • How bandwidth is being impacted within people’s homes due to family members watching movies, doing online learning and surfing the internet.
  • How to get around this in three easy steps so that leadership can continue to update people.


Presenter/Christian Rockwell, 
CMO, Vbrick Systems Inc., brings over 15 years of experience in the software industry helping companies to leverage technology to drive business results. Rockwell has held strategy and marketing leadership positions at Sparta Systems, Inc., Misys plc, Oracle and Siebel Systems, Inc. and began his career in strategy consulting.

Sponsor/Vbrick Systems Inc. Founded in 1998, there are few companies in the market with more video experience than Vbrick. Vbrick has been a leader in the video space since it’s start.  Our origin is codex, video encoding and editing. The Vbrick name originated from our encoders that lead the market.  Today, we have harnessed our deep video streaming experience to deliver Rev – the industry leading cloud-based enterprise video platform.  Architected from the ground up as a cloud-native video solution and, as the only first-party eCDN on the market, our unique end-to-end platform can be delivered as a cloud or cloud hybrid solution.

Date: 28 April 2020
Time: 9–10 a.m. PDT / 12–1 p.m. EDT
Free to the public

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