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Recapping Our 2016 Spring Social: Eminently Instagrammable

By Bob Varettoni, photo courtesy of Chelsea Alcock

Held at the Basking Ridge Country Club on an eminently Instagrammable May evening, the event featured a reception sponsored by Davis and Company, and a program made possible by event sponsor (and Basking Ridge CC neighbor) Verizon; IABC Premier Sponsors The SPI Group and Fairleigh Dickinson University; and with professional services donated by Moldave & Cook Strategic Communications and artist Lisa Palombo.

Thank you, all.

And thanks, especially, to all who attended. You can view photos of the event, courtesy of Tom Stillman of Stillman Photography Services.

In remarks, IABC-NJ President Joe Donner mentioned our chapter’s new-look website and invited participation in our new Guest Blogger program. He also introduced our guest speaker, Dr. Christopher Caldiero, associate professor of Communications Studies at FDU-Madison, and author of the recently published book, “Neo-PR: Public Relations in a Postmodern World.”

Dr. Caldiero concluded his remarks with four lessons applicable to all business communications professionals:

Be Respectful: “Understand that the truths that your customers and clients come to believe and act upon may differ significantly than yours.”

Be Empathetic: “True relationship building (a cornerstone of effective public relations and corporate communication) involves listening and understanding. Strive to see beyond the confines of your organizational boundaries and see the situation through the eyes of those most important to your business.”

Be Realistic: “Understand that linear, top-down communication to publics is no longer an effective model for corporate communication. Communication operates similarly to a neural network, with paths and directions never before seen.”
Be Just: “See beyond traditional, modernistic notions of ‘symmetrical communication,’ and transform your organizational communication with a mantra of ‘the empowerment of your publics.’”

That’s valuable advice, and as we begin our new chapter year (July 2016-June 2017), we’ll look to host a series of events that echo these themes and present the best in professional development and networking opportunities for IABC-NJ members.

Bob Varettoni is Finance VP for IABC-NJ.

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