Anatomy of a Story-Telling Movement at Bayer

March 13, 2018
6:00 PM - 9:00 PM

Bayer HQ
100 Bayer Boulevard
Venue website

When going through dramatic change, companies frequently look for ways to spread positive and uplifting employee stories that help bolster its corporate reputation. No stranger to change or to reputation-building, the U.S. internal communications team at Bayer tapped into the pride of their employees by engaging them in telling their stories their way, using a very different approach to start a story-telling movement. Learn how the team helped spread the word about what Bayer does – and what its employees do – to improve the lives of those around them, during a significant time of change at the company with a major acquisition on the horizon. Connecting a business need and objectives with a unique and powerful tactical solution, the Bayer team shares how its award-winning communicating program (recognized by the IABC Heritage Region Silver Quills in late 2017) is driving positive business results.

Meeting Schedule:
Networking with food- 6:00-6:30
Welcome- 6:30-6:45
Presentation- 6:45-8:30
Q&A- 8:30-9:00

Our Presenters:

Mary Lou Panzano
Vice President and Head of US Internal Communications, Bayer

Mary Lou Panzano is Vice President and Head of U.S. Internal Communications at Bayer. She is responsible for developing, leading and implementing country-wide internal communications strategies and providing strategic communications counsel and support for the company’s major businesses and U.S. senior leadership team. One of the most rewarding responsibilities she has is to engage employees in volunteer programs that make an important impact in the communities in which Bayer’s business and employees live, work and play.

Mary Lou joined Bayer in October 2008 as director of internal communications for U.S. Pharmaceuticals. While in that role, she led major change communications programs for Bayer’s health care businesses, including the company’s move to its new headquarters office in 2013, bringing together employees from five locations and to a 100% open space environment. She also led communications for the company’s Women’s Leadership Initiative and served as a member of its Steering Committee for four years.

Prior to joining Bayer, Mary Lou led retiree relations at Pfizer. Before that she led corporate communications at Odyssey Pharmaceuticals, and spent over 20 years at Prudential, where she moved through various positions of increasing responsibility in management and communications.

Mary Lou has over 20 years of experience in corporate and internal communications, spanning the financial services and health care industries. She has led employee communications programs covering mergers and acquisitions, divestitures, senior leadership and organizational changes, crises, special events and a myriad of other corporate change and community volunteer initiatives.

Mary Lou earned her B.S. degree in Business Administration from Caldwell College and is a frequent speaker at communications conferences. She is married, has two adult step children and loves cooking, entertaining, traveling, volunteering and the “design phase” of home renovation projects.

Lisa Noury
Deputy Director, U.S. Corporate Internal Communications
Bayer U.S.

In her role, Lisa leads internal communications (IC) measurement for the U.S. including establishing Bayer’s first IC dashboard to revolutionize the use of metrics in strategic conversations and planning across the country. She leads country-wide research projects and co-creates IC strategy for the country. Additionally, she is the strategic business partner to the Chief Financial Officer Organization and Law, Patents and Compliance department, partnering with senior leaders and their teams on strategic IC to achieve business results.

Previously, Lisa held various leadership roles of increasing responsibility at Horizon Blue Cross Blue Shield of New Jersey. During her tenure there, Lisa was the head of Audiovisual Services, Multimedia Communications, Employee Communications, and finally she was the enterprise communications business partner for leaders in Finance and Human Resources, providing counsel to senior executives on communications strategies to support business goals and to align with enterprise direction. Before transitioning to corporate communications, Lisa began her career in cable television with leadership roles as program director, producer/director and operations manager of community, news and sports programming.

With more than 20 years in corporate communications, Lisa has been recognized with numerous top honors including IABC’s Silver Quill awards, MarCom Gold awards, and international, national and regional video awards.

Lisa holds a Masters degree in Executive Strategic Communications from Columbia University, a BA in Communications and various leadership certifications.

IABCNJ sponsors 2018


$25.00 IABCNJ Members online rate before March 13

$30.00 IABC Non-member online before March 13

$35.00 IABC Member in person registration

$40.00 IABCNJ Non-member in person registration

$15.00 IABCNJ Member in transition

$25.00 IABCNJ Non-member in transition

$0.00 Student