Corporate Snakes and Career Ladders... an Innovative Business Simulation

June 06, 2019
6:00 PM - 9:00 PM

Fairleigh Dickinson University, The Hartman Lounge, the Mansion
285 Madison Ave
Madison, NJ 07940
Venue website

Corporate Snakes and Career Ladders is a business simulation that helps you navigate the ambiguity between theory and practice as you encounter real-life scenarios. When you play Corporate Snakes and Career Ladders, you will take on the role of Carmen Spinoza, Corporate Communications Director of a major international company. You will be presented with a series of communication challenges which you need to resolve as a team. You will go through the elements of the Global Standard and apply them in a business situation. The workshop will help you navigate the ambiguity between theory and practice as you encounter real-life scenarios. We know that we learn best when we experience things, when we are having fun, and when we get a chance to reflect with others: these are the three pillars of its design. Play with us to explore real-life dilemmas and think about how you react in real-life situations.

About Our Speaker

Stephen Welch FRSA is a Director of Archetypical Ltd, the company behind Corporate Snakes and Career Ladders. He is a change and communication consultant, with strong knowledge in the areas of leadership and business. He generally works in two main areas: a) designing and delivering business simulations to help people in functional advance their careers, and b) organizational and leadership consulting. He is the co-inventor of the Corporate Snakes and Career Ladders concept which has been use by GSK, a major Swiss company, and it has been licensed to the UK government for us as part of their training for communicators across government. It also forms part of the curriculum at two Universities.  Stephen is a Full Member of the (UK) Chartered Institute of Public Relations, a Council Member of the PRCA.


$25.00 IABC Member

$35.00 IABC Non-member

$15.00 IABC Member-in-transition

$0.00 Student